Sainsbertek Jurnal Ilmiah Sains & Teknologi

PERANCANGAN BUKU FOTOGRAFI ESAI SEBAGAI MEDIA PROMOSI & INFORMASI DESTINASI BUDAYA BATU MEGALITIKUM DI KABUPATEN MANGGARAI TIMUR

Valeria Li Yung — 2024-09-29

East Manggarai Regency has great potential as a stunning cultural and natural tourist destination. One of the main attractions is the Megalithic Stone Site located in Watu Nggene Village. This site is an old cemetery located in the East Manggarai Region, Flores Island, Indonesia. However, initial observations show that there has been no significant effort from the government to effectively promote and disseminate information regarding this Megalithic Site. Therefore, a Photography Essay Book is needed that can help promote and inform this Megalithic Site to a wide audience. This research uses a qualitative method with descriptive analysis data analysis, so that the data collected will be analyzed and explained in detail in the form of descriptions. With this approach, a Photographic Essay Book entitled “Visit Megalithic Manggarai Timur,” which can provide information to prospective tourists both domestic and international, was created. The design concept of this book aims to visualize the beauty of culture, history, and natural scenery of East Manggarai realistically, accompanied by supporting narratives that explain each photo. This book measures 22 x 16 cm with a total of 100 pages, consisting of 75% full-color photos and 25% supporting narration. Supporting media includes social media instagram, posters, Bookmarks, Tote bags, tshirts,hat and tumblr that describe.

PERANCANGAN BRAND IDENTITY UNTUK MENINGKATKAN BRAND AWARENESS KEDAI KIMBOS DI KOTA MALANG DENGAN MENGGUNAKAN METODE DESIGN THINKING

Michelle Jocelyn — 2024-09-29

Chicken meat is a source of high quality protein with various other nutrients needed for the human body to function properly. One of the food stalls that serves fast food chicken menus at affordable prices and delicious taste is Kedai Kimbos. Having a very strategic location, located near three private universities in Malang City, namely the Malang City College of Economics, Merdeka University, and Ma Chung University. This is very profitable, making Kedai Kimbos quite popular among students, but unfortunately Kedai Kimbos does not yet have a brand identity to expand the scope of promotion in Malang City. By using the design thinking method from a book created by Lewrick, Link, and Leifer entitled: Design Thinking Playbook, the brand identity will be created. The data collection method uses qualitative methods according to Suyitno. By using the method above, research and design flow can be carried out in a directed manner and in accordance with brand needs. After conducting research and data synthesis, Kedai Kimbos' brand identity will be designed which will then be published in a guide standard manual book containing brand concepts and values, logo, tagline, visual identity, along with its implementation on packaging, social media, and other supporting media. After carrying out production trials of the design results, the brand identity can be visualized well and can differentiate Kedai Kimbos from similar brands.

PERANCANGAN RE-BRANDING UMKM BAKEDAY.CO DENGAN METODE MOSER UNTUK MENINGKATKAN BRAND AWARENESS

Katherin Agatina Sulianto — 2024-09-29

Micro, Small, and Medium Enterprises (MSME) significantly boost the ecoomy in Indonesia. One of the sectors within MSME that is highly favored is the culinary industry. Particulary, the food industry operates indifinitely and remains ever present. Recently, culinary delights such as cakes and desserts have become a trend, presenting lucrative opportunities for sales. Bakeday.co in Malang Cilty is one such example. In any business endeavor, competition with peers is inventable, which Bakeday.co experiences, especially in building brand awareness. Therefore, establishing a strong brand identity through precise planning becomes crucial. For the brand identity design of Bakeday.co, the Moser method is employed, focusing on core brand values, core brand messages, and brand personality.

PERANCANGAN BUKU FOTOGRAFI ESAI UNTUK MEMPERKENALKAN JAJANAN TRADISIONAL KHAS JAWA TIMUR BAGI REMAJA USIA 18-25 TAHUN

Patricia Yuliana Endra Putri — 2024-09-29

Indonesia is rich in traditional cuisine, including that of East Java. With the advancement of time and increasing innovation, the presence of traditional snacks has diminished due to the rise of more varied modern snacks and changing consumer lifestyles. Changes in consumer preferences and the scarcity of raw materials also threaten the preservation of Indonesia's culinary heritage. Furthermore, many young people today prefer fast food that is convenient and visually appealing. However, traditional snacks can be just as enjoyable in terms of taste and presentation, and they carry significant socio-cultural values. Therefore, there is a need for an informational medium that can both introduce traditional snacks and rekindle the interest of teenagers in East Javanese traditional snacks. The design method used is creative communication design, incorporating qualitative data collection. This photo essay book is designed to be 22 x 16 cm in size with 126 full-color pages, bound in a hardcover with a matte lamination. The aim of this photo essay book is to create a visual presentation that introduces various traditional East Javanese snacks through a blend of modern and authentic concepts, using photography complemented by narratives and supporting media such as bookmarks, tote bags, postcards, stickers, tumblers, keyrings, notebooks, t-shirts, posters, banners, desk calendar and marketing through Instagram.

REDESAIN IDENTITAS MEREK UNTUK MENINGKATKAN KESADARAN MEREK OCHA KITCHEN DI KOTA MALANG

Henry Himawan Simajaya — 2024-09-29

Micro, Small, and Medium Enterprises (MSMEs) are a fundamental pillar of the national economy, playing a crucial role in creating employment and distributing prosperity within society. Design plays a vital role in developing an effective visual identity through the creation of a Standard Guide Manual, which includes graphic design elements such as logos, packaging, and other components. Rebranding, which encompasses both evolutionary and revolutionary approaches, aims to establish a new image for a brand. Ocha Kitchen, an MSME in the culinary sector located in Malang, faces marketing challenges due to its diverse product range. To address this issue, a rebranding strategy is necessary, including the development of a sub-brand to focus on key products and enhance market competitiveness. Through effective rebranding, Ocha Kitchen is expected to improve its brand identity and marketing effectiveness, thereby attracting more consumer attention and meeting their needs. To achieve this, the Moser design methodology was utilized, resulting in a sub-brand called Baked Bliss, which focuses on cookies and includes the creation of a Guide Standard Manual Book and its related materials.

RANCANG BANGUN PENGONTROL GERAKAN ROBOT OPENMANIPULATOR DENGAN MATLAB

Daniel Kelvin Winarta — 2024-09-29

With the advancement of science, society demands industry to make a product with good quality and produced in a short time. Because of this demand, many industries have switched from manual production processes to automated production processes so that the products produced have consistent quality and are quickly produced. One of the most widely used technologies today is the robot arm. This study aims to create a robot arm motion control application using the MATLAB application. The robot arm used consists of several devices, namely the U2D2 board, power adapter, and servo dynamixel. Prototype testing is carried out by moving the position of the robot arm according to the predetermined position. The test was 100% successful in carrying out all the movements of moving the robot arm position, although improvements still need to be made so that the robot arm can function better in the future.

PERANCANGAN WEBTOON “TRACK RECORD” BAGI REMAJA USIA 13-18 TAHUN SEBAGAI MEDIA TENTANG MENJAUHI KENAKALAN REMAJA DI ERA DIGITAL

Fanidya Syaharani Dewi — 2024-09-29

The transitional period between childhood and adulthood, is a phase brimming with potential yet fraught with challenges. Deviant behaviors or juvenile delinquency are often triggered by a strong desire for acceptance and self-exploration. These actions not only harm oneself, such as hindering academic achievement or damaging social relationships, but also have negative impacts on the surrounding environment. The authors aim to provide teenagers with insights into the causes and consequences of juvenile delinquency conflicts in the digital era. This Webtoon design on juvenile delinquency in the digital era leverages the advancements of technology in accessing digital comics, utilizing the LINE Webtoon platform as the primary medium for accessing the designed story. The authors chose comics as the primary medium due to their appeal and suitability for teenagers. The Webtoon, titled "Track Record," falls under the slice-of-life and drama genres, aligning with everyday conflicts. A qualitative method was employed for this design. Qualitative methods were used to gather data through observations, online interviews, and literature reviews to obtain real-world data on juvenile delinquency in the digital era for the "Track Record" Webtoon story. The result of this Webtoon design is a digital comic in JPG format with a size of 800 x 1280 pixels, uploaded to the LINE Webtoon application. The comic consists of 3 episodes with a minimum of 150 panels per story. The authors also designed supporting media such as tote bags, mugs, tumblers, keychains, and stickers.

PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN LA ORLIND UNTUK MENINGKATKAN BRAND AWARENESS PRODUK KEBAYA UNTUK USIA 18-25 TAHUN DI KOTA MALANG

Desie Kurniawan — 2024-09-29

Fashion plays a crucial role in human life, fulfilling various needs. Despite the continuous evolution of modern fashion trends, traditional attire like the kebaya remains popular. With modern and stylish touches, the kebaya presents an attractive business opportunity, especially in Malang City, where the brand La Orlind capitalizes on this potential. The design of La Orlind's brand identity aims to increase public awareness of the brand, using the Moser method to shape the brand’s identity through core brand values, core brand messages, and brand personality. The outcome of this design process includes La Orlind's logo and a GSM book that contains elements such as the logo, color palette, supergraphics, typography, visual elements, and other supporting media. This design is expected to contribute to the field of brand identity by enhancing brand awareness for the brand.