PERANCANGAN RE-BRANDING UMKM BAKEDAY.CO DENGAN METODE MOSER UNTUK MENINGKATKAN BRAND AWARENESS

Katherin Agatina  Sulianto; Bintang Pramudya Putra Pratama; Sultan Arief Rahmadyanto

doi:10.33479/sb.v5i1.328

Authors

Katherin Agatina Sulianto Universitas Ma Chung
Bintang Pramudya Putra Pratama Universitas Ma Chung
Sultan Arief Rahmadyanto Universitas Ma Chung

DOI:

https://doi.org/10.33479/sb.v5i1.328

Keywords:

Brand Identity, Bakeday.co, Brand Awareness

Abstract

Micro, Small, and Medium Enterprises (MSME) significantly boost the ecoomy in Indonesia. One of the sectors within MSME that is highly favored is the culinary industry. Particulary, the food industry operates indifinitely and remains ever present. Recently, culinary delights such as cakes and desserts have become a trend, presenting lucrative opportunities for sales. Bakeday.co in Malang Cilty is one such example. In any business endeavor, competition with peers is inventable, which Bakeday.co experiences, especially in building brand awareness. Therefore, establishing a strong brand identity through precise planning becomes crucial. For the brand identity design of Bakeday.co, the Moser method is employed, focusing on core brand values, core brand messages, and brand personality.

Downloads

Download data is not yet available.

References

Ahdiat, A. (2022). Mayoritas Industri Mikro-Kecil Bergerak di Sektor Makanan. https://databoks.katadata.co.id/datapublish/2022/03/30/mayoritas-industri-mikro-kecil-bergerak-di-sektor-makanan. 4

Mei 2024 (10.40).

Oktavianingrum, et. al. (2023). Strategi Branding Membangun Brand identity Pada UMKM. Jurnal Pengabdian kepada Masyarakat Nusantara. 4(3). 1829-1836

Pradesa, et. al. (2023). Strategi Pemasaran UMKM Melalui Optimalisasi Penerapan Branding Produk Dan Digital Marketing ( UMKM Kakapalan Di Desa Cikakak, Sukabumi ). Jurnal Ilmiah Pengabdian kepada Masyarakat. 2(3). 121- 180.

Puspa, A. Dermawan, R. (2024). Peran Poster Label Dalam Meningkatkan Citra Merek Penyetan Bu Hera di Medokan Ayu. Jurnal Pengabdian kepada Masyarakat Nusantara. 5(1). 380-386.

Riopaldo, C. (2023). Kontribusi UMKM dalam Perekonomian Indonesia. https://djpb.kemnekeu.go.id/kppn/lunuksiikaping/id/data-publikasi/artikel3134-kontribusi-umkm-dalam-perekonomian- indonesia.html. 4 Mei 2024 (10.30).

Rozi. M. Pudjoprastyono, H. (2023). Pembuatan Desain Branding UMKM Sinom Bu Kenti di Kelurahan Kedung baruk Guna Memperluas Penjualan Produk. Jurnal of Human And Education. 3(4). 380-385.

Winda, et. al. (2023). Re-Desain Logo Dalam Mengingkatkan Identitas Merek UMKM Ikan Naki. 4(2). 96-111.