PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN LA ORLIND UNTUK MENINGKATKAN BRAND AWARENESS PRODUK KEBAYA UNTUK USIA 18-25 TAHUN DI KOTA MALANG

Desie Kurniawan; Aditya  Nirwana; Bintang Pramudya Putra Prasetya

doi:10.33479/sb.v5i1.336

Authors

Desie Kurniawan Universitas Ma Chung
Aditya Nirwana Universitas Ma Chung
Bintang Pramudya Putra Prasetya Universitas Ma Chung

DOI:

https://doi.org/10.33479/sb.v5i1.336

Keywords:

Brand Awareness, Balinese Kebaya, Brand Identity, La Orlind

Abstract

Fashion plays a crucial role in human life, fulfilling various needs. Despite the continuous evolution of modern fashion trends, traditional attire like the kebaya remains popular. With modern and stylish touches, the kebaya presents an attractive business opportunity, especially in Malang City, where the brand La Orlind capitalizes on this potential. The design of La Orlind's brand identity aims to increase public awareness of the brand, using the Moser method to shape the brand’s identity through core brand values, core brand messages, and brand personality. The outcome of this design process includes La Orlind's logo and a GSM book that contains elements such as the logo, color palette, supergraphics, typography, visual elements, and other supporting media. This design is expected to contribute to the field of brand identity by enhancing brand awareness for the brand.

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