PERANCANGAN CORPORATE IDENTITY VERLITH APPAREL UNTUK MEMBANGUN BRAND AWARENESS MASYARAKAT

Abstract

Clothing brand is an independent business industry that sells clothing products or merchandise, often associated with specific music or cultural communities. One of them is a clothing brand with the crossover theme of anime characters with band with metal genre, like Verlith Apparel. This research aims to design a corporate identity for Verlith Apparel to build brand awareness. Through methods such as observation, interviews, and literature review, this study identifies key visual elements such as logos, typography, and color palettes that reflect the brand's values, brand message, and personality. The design aims to demonstrate a significant increase in Instagram activities, proving that a well-designed corporate identity with the relevancy to the audience target can elevate public brand awareness.